‍Going app! Singapore-based Cata is a white-label SaaS platform that enables businesses to deploy branded apps within days. 

• Now, they’ve just raised a $5.3M seed. 

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Investor check. Portage led the round, while White Star Capital, 468 Capital, FoodLabs, FJ Labs, Rally Cap, and Iterative joined in. 

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🛄 Cata out of the bag

F&B owners, want to launch your own app? You’ll have to jump through hoops to launch and manage a branded app with the features you want. 

Why? Building an app can take time (and a lot of investment). 

• Cata’s white-label platform enables businesses to launch apps with features like mobile ordering, payments, loyalty programs, promotions, customer relationship management (CRM), and data analytics. 

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Why it matters. Businesses today feel pressure to digitize operations, but don’t necessarily have the resources to easily launch an app. 

• With an in-house app, brands can gain deeper insights into their customers, set up reward systems, offer app-exclusive promos, and more. 

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🌯 What’s the $$$?  

They’ll use the capital to target F&B and retail brands.

• Oh, and they’ll also develop their product, improve AI capabilities, and pursue international expansion. 

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And for the long term? They want to expand into retail and booking services.