For the children! myFirst is a Singapore-based platform that is building a tech haven for kids with a range of kid-friendly smart devices and an app.

• Now, they’ve just raised a $8M Series A. 

Investor check. Vertex Ventures Southeast Asia and India led the round. 

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👨‍👩‍👦‍👦 The ABCs of myFirst

Think of your everyday devices, and make them kid-friendly. That’s myFirst! 

They sell just about any smart device out there. Yes, earbuds, headphones, digital sketchpads, smartwatches, smart pens, cameras, and more. 

But it’s not just about selling kid-friendly devices. 

• myFirst developed the myFirst Circle family app to help kids cultivate their online social circle — safely and ad-free. 
• The app has built-in video call functions and group chats, just like most social platforms. It also has a feature that lets kids upload and share photos to a private network.

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📳 A kid-friendly world

In 2025, UNICEF called for governments, families, and companies to build safer, more inclusive digital spaces for kids. 

Although tech platforms like YouTube and Facebook have age restriction policies, there is always content (and people) out there that can negatively impact a child’s online safety. 

• Tech alternatives like myFirst can help young minds learn, connect, and thrive in online spaces, without the risk of encountering scams, bullying, or inappropriate content. 

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💲 What’s with the $$$? 

The fresh capital will be used to expand devices, connected services, and an ad-free social platform for children. 

• Oh, and they’ll also focus on growing retail and telco partnerships in North Asia, the Middle East, the US, and Europe. with Walmart and Best Buy as retail partners.

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Their footprint. myFirst claims that their products are used by more than one million families across 60 countries.