Fintech

Singapore’s Seedflex raises $3.2M seed to improve access to credit

May 9, 2025
Image from Seedflex

Say hello to Seedflex Technologies! This Singapore-based startup lets merchants get an advance when they need it and pay automatically from future sales.

  • Now, they just raised a $3.2M seed extension round! (Read about their last seed round in 2024 here.)
  • Seedflex was founded by ex-Grab business heads. 

Investor check. Z Venture Capital and Iterative led the round. 500 Global and other strategic investors also joined in. 

🫱🏻‍🫲🏼 The ABCs of Seedflex

For MSME owners, lack of access to flexible credit remains a big hurdle. Seedflex’s answer? 

Pay-As-You-Sell (PAYS) Advance. It’s a dynamic credit solution that automatically adjusts loans and paybacks based on sales revenue realization.

  • Merchants can access up to 12 weeks of sales revenue in advance and repay their credit via their preferred payment partner. 

Easy for partners, too. Oh, and Seedflex also offers an embedded credit API for their partners to integrate directly on their own platforms. 

Malaysia footprint. They launched in Malaysia last year, where 5K local merchants have already received PAYS Advance offers.

💸 What’s with the $$$? 

They’ll fund their continued growth in Malaysia and expand to new markets in SEA later this year. Their first stop? Indonesia!

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