E-Commerce

Social commerce meets quick commerce at Sarisuki

March 4, 2022
SariSuki

Ordered your groceries yet? Here's SariSuki, a Philippine social commerce and group-buying startup. Founded in May 2021, they've just announced that they've just raised $7.1M!

  • It has grown 36x in the past nine months and has served 60,000 customers since its 2021 launch.
  • It was founded by Grab Philippines' former Country Head, Brian Cu.

Who cashed in? Openspace Ventures, Susquehanna International Group (SIG), Global Founders Capital (GFC), Saison Capital, JG Digital and Foxmont Capital.

  • This brings their total funding since their 2021 launch to $10.7M.


🥬  Gettin' it fresh

Sarisuki sources its products through bulk-buying from local farmers and direct partnerships with brands like Nestlé, Unilever, and P&G.

How does it get to us? It has an agent model, where "community leaders" sell and distribute groceries in their communities. This lets Sarisuki easily fulfill orders while community leaders earn extra $$$.

  • Community leaders can earn up to Php 30,000 (aka, $482) monthly with zero capital.

And for customers like us, we get to order supermarket-quality groceries online at low prices. Plus, we get to support local farmers!

Why it matters. While it seems like everyone's hopping on e-commerce, only around 3% of grocery businesses in the Philippines are operating online.

  • The Philippine e-commerce market is set to reach $15B by 2025.


🏃🏻‍♂️ Now, that was quick

It has also launched Supah, a quick commerce app that promises deliveries for groceries and daily needs in just 15 minutes.

And the new cash? It's to increase their product assortment, open dark stores and expand across the Philippines

Zooming out. This isn't the first social commerce startup in the Philippines. Resellee (which seems to have shut down) announced a $1M seed in 2020, but it seems like the founders have launched a new social commerce startup called KITA.

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