It's Summertime. And no, we don't mean the season. We mean Summer International! This Singapore-founded startup just raised a $5M seed to help the top content creators build and launch their own brands.

• They operate in the US, Singapore, the Philippines, Indonesia and South Korea.
• They focus on beauty, health, wellness and lifestyle.

Investor check. GDP Ventures, Teja Ventures and Gushcloud International joined in!

• 👼🏻: Toni Ko (co-founder, NYX Cosmetics), Boon Hwee Koh (Chairman, Altara Ventures), Shirley Crystal Chua (Founder and Group CEO, Golden Equator Group).

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⏮ The backstory

Founded in 2018, they've incubated brands like Singaporean influencer Jamie Chua's skincare line, Baby Face (FYI, she's got over 1.2M followers). They also launched wellness brand HANJAN, which launched at Coachella, no less.

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🤔 What it's all about

The goal? Create an end-to-end ecosystem to help creators and influencers launch and grow the next generation of beauty brands — built exactly for their customers through data.

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💁🏻‍♀️ Not like the others

But creators tend to reach out to them first, thanks to their reach and resources. Here's why:

Launch fast. Forget needing to hire or do all that work yourself. They'll set you up with everything you need. Yes, including investing up to $150,000 and offering operational support to bring your brand to life!

• Work with their marketing, data, product and BD teams to build and grow your brand.
• Access their manufacturing partners and supply chain network, who have produced some of the world's most reputable beauty, health, wellness and lifestyle brands.

Top-tier distribution. Oh, and they also run a social selling distribution network, SumCo, powered by agents, creators and influencers who share products from SumCo's curated brands.

• Select any products and share these on your online store or with your friends and followers on social media.
• Earn up to 50% commission for any products sold!

You also can tap into their network of live commerce distributors, mainly micro-influencers in SEA. Plus, they help you sell on e-commerce platforms and large retail stores too!

Data's in the details. Apart from using data from consumer data and analytics to build the right product, the fact that Summer owns their distribution network is key.

• This means they can see the data on exactly which brands and products people across different parts of SEA want to buy!