CREA, a Thai e-commerce enabler, just raised $25M from global beauty accelerator, SuperOrdinary. CREA is a one-stop service for brands that want to scale online and win the hearts (and wallets) of millennials and Gen Z.

• CREA expects to triple its revenue in 2022, and its portfolio of brands has grown over 400%.

Why it matters. For beauty junkies, this SuperOrdinary partnership means more of your favorite global skincare and makeup brands are heading to SEA.

• SuperOrdinary distributes and scales cult-favorite brands like Drunk Elephant, The Ordinary and Supergoop.

They're here to capitalize on the multi-billion dollar opportunity, with SEA retail growing faster than China, Brazil and India.

• The SEA e-commerce market is set to hit $234B by 2025, and 80% of SEA consumers are going digital this year.

🔙 CREA ABCs

Launched in 2019, CREA helps brands supercharge their growth online. Founded by former Lazada execs Alessandro Piscini and Aimone Ripa di Meana, they know all about how to win SEA's e-commerce game.

• Its brand partners include Kiehl's, GUESS, Banila Co, Casio and Lancome.

💪🏻 Win with CREA

Inventory. You'll be posting listings and updating inventory on Lazada, Shopee, your website and the many other e-commerce platforms. With CREA, you can:

• Easily create and update product listings on all platforms.
• Centrally manage inventory online and allocate stock across all platforms.

Marketing and Sales. CREA will plan, schedule and publish marketing campaigns across all your channels. Plus, get to track customers across all your sales channels.

• Find out when customers drop off your website (or abandon their cart), learn your best performing sales channels and more.

Logistics. CREA stores, packs and delivers all your items. It'll also give you complete visibility of all your customer orders across all your sales platforms.

💰 What's with the $$$?

CREA will be expanding into the rest of SEA, as well as the US and China. Apart from bringing SuperOrdinary's global brands to SEA, CREA will also be bringing its brands to SuperOrdinary's global market.

• CREA's hitting Vietnam, Indonesia and the Philippines next.

Extra Scoop: The evolution of e-commerce enablers in Southeast Asia.