Eye see you. Meet Singapore-based Neso Brands! If you've heard of roll-up e-commerce, Neso is exactly that — but for eyewear. Oh, and they've just raised a $100M seed.

• Right now, it's unclear whether the $100M is an injection from Neso's parent company, external investors or a mix.

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🤓  Billion-dollar glasses

Big parent with big backers. Founded this year, Neso is a unit of Indian eyewear unicorn Lenskart, which is backed by investors like KKR, SoftBank, Alpha Wave Global and Temasek.

• Lenskart was last valued at around $4.3B (yup, $4.3B!!) and serves over 10M customers in India, the US, Singapore and the Middle East (they also plan to hit the rest of SEA!).
• Lenskart offers in-store and online shopping, home eye-check ups, 3D try-on, automated lens fitting and more.

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🤨  Roll what up?

Basically, they'll invest in and partner with eyewear brands globally and bring them in as one of Neso's brands. With Lenskart's expertise, Neso will help grow and scale these brands fast to a global market.

• These brands will access tech, capital, supply chain, manufacturing, distribution, best practices and more.

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🎙 Their take

Clothing, accessories and wearables (I mean, how many of you own a smartwatch?) have had a ton of innovation in customer experience, branding, product, choice and more.

• Neso's take is that eyewear has been the same old — no innovation, just more expensive.

The goal? Be a global house of brands that invests in and powers the brands of the future— because eyewear in the future will look nothing like today. (We hope their glasses will save the next generation from the "awkward glasses phase.")