E-Commerce

The e-commerce opportunity for reselling

April 23, 2023

Will recommerce takeover? The resale industry has gained popularity worldwide. Not only is it a more sustainable way to shop, it can also help consumers stay within budget! 

🛍️ So much potential 

It is expected that the recommerce market in SEA will reach $143B in 2025

  • This is largely driven by a youthful consumer base. 

❣️The love for pre-loved 

Carousell’s Survey shows that over 72% of users have made second hand purchases.

Why buy pre-loved? The biggest motivator is value-for-money. This is followed by environmental reasons. 

  • But barriers to buying pre-loved goods include concerns around authenticity and quality. 

Plus, doesn’t it sound great to sell things that you no longer need and find them a new home, all while making some spending money? 

🌿Environmental emergency

The fast fashion industry has created a buy-throw culture. 

It’s not just a fashion-problem! Electronic consumption is another large contributor to waste. 

  • E-wasteful. Electronic waste is expected to double in the next 30 to 50 years. 
  • That’s 24.9 megatonnes 😞

🇮🇩 Indonesia

Resellers represent 85% of Indonesia’s online merchants

  • These are often MSMEs — occupying a large proportion on e-commerce marketplaces. 

FMCG. Fast-moving-consumer-goods is the largest portion of the recommerce opportunity. 

  • Over 35% of total online sales for consumer appliances will come from resellers. 

There is still significant opportunity in building more tools for resellers within the market!

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