They're on a roll! E-commerce aggregator Una Brands just raised $30M with the first close of their Series B.

• Launched in 2021, their portfolio includes 20+ brands in six countries.

Investor check. White Star Capital and Alpha JWC co-led the round.

• They have an annualized revenue of $50M and expect to hit profitability by the end of the year.

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💭 How it works

Una acquires e-commerce brands that make around $1M–$50M in revenue yearly. These brands come from different categories, including home & living, babies & pets and personal care.

• Offer prices are typically $600K–$3M, with terms like profit-sharing agreements — so founders benefit from the growth post-acquisition.

East vs. West! US-based roll-ups tend to acquire Amazon-only brands. But Asia's e-commerce space is fragmented with multiple strong platforms, so Una acquires brands that sell on any platform.

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🤫 The secret sauce?

They're able to acquire and grow brands across multiple platforms through their tech and expertise.

• Their tech's focused on brand management, marketing, supply chain and accounting, process automation and advanced analytics.
  
• They help sellers win on platforms like Amazon and Shopify but even down to local platforms like Lazada, Tokopedia and Shopee.

Plus, they have cross-border capabilities that help brands easily expand to new markets.

• They've expanded several brands to Australia and grew their revenue by over 40% in less than a year.

In context. E-commerce brands are typically run by small teams. They can only handle a few e-commerce platforms and struggle with cross-border shipments.

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💰 What's with the $$$?

They'll be snapping up more brands in categories like home and living, mother and baby, and beauty and personal care. Oh, and they'll be doubling down on their tech.