Hey, moms and dads! Want to make sure your baby is healthy in their first 1K days? Here’s Little Joy, an Indonesian D2C startup that sells food supplement powders to give your baby a serious nutrient boost. They just raised their Series A!

Investor check. They’re keeping the names of the investors hush-hush, as well as the funding amount. 

• What we do know? They were part of Peak XV’s Spark 02 fellowship months ago.

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🐣 The first 1K days

So, why 1K days? For newborns, their first few months of life are crucial to their physical and cognitive development. So when their needs aren’t met, that’s when things go south.

In Indonesia, some 47% of under-five child deaths happen in the first month of life.

Why? Well, for one, Indonesia’s got a big child malnutrition problem. According to UNICEF data, 7M Indonesian children under the age of 5 are stunted as of 2020. 

The same report also said that 2M children face severe wasting—a condition characterized by low weight and low height. 

• The government has pledged to lower the rate of stunting to 14% by 2024.
• And some startups are joining in the fight to keep babies healthy—like Little Joy. 

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🍼 The ABCs of Little Joy

Launched in 2021, Little Joy sells nutrient-rich loose powders for babies (and mothers!) that you can mix in food or water for easy consumption. 

• Their products come in different flavors to give you and your baby the right nutrients to thrive. 
• And don’t worry! Little Joy has a team of nutritionists and pediatricians guiding them.

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💖 Gotta stick together

They’ve also got WhatsApp community forums (Joyi World, MomsJoy, Dapur Little Joy, and LittleJoyEdu) that help moms get some child-rearing tips.

• ‍The company claims that they’ve sold over 1M products, which are sold on marketplace platforms as well as offline retailers across Indonesia. 

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🤱 What the future holds? 

They’ll use the $$$ to expand their reach and serve more mothers and children.