The perfect cup of coffee. Here's Morning! This Singaporean coffee startup's got your morning coffee covered. They build their own tech-backed machines that bring professional brews straight into your cup at home. Now, they've just raised a $5M Series A led by East Ventures!

• They've sold thousands of machines across almost 30 countries since they launched mid-2021.
• Their app has over 1,000 roaster recipes from 60 leading coffee roasters.

Who cashed in? P9 Capital, zVentures (Razer's corporate venture arm) and Wee Teng Wen (of F&B and lifestyle concept company, The Lo & Behold Group) and more joined in.

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☕️ Coffee lovers, this is for you!

Their Morning Machine takes the spotlight. Its IoT systems and mobile app can customize your coffees, give you access to some of the world's best coffee roasters' recipes (if you want their secret brewing technique for their coffee pod) and more. Just press a button!

• Prefer a short dark roast? A long light roast? Create or select your own recipes for your machine to remember.
• Particular about temperatures, coffee flow and coffee strength? Customize it to the little details.
• Even the water is at optimal brewing level. Their machine brings out the best flavor of each capsule— you can even put in your Nespresso pods and taste the difference.
• No limits (and forget having too many machines). Enjoy Espressos, Iced Americanos, drip bags, tea capsules, matcha and more.

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🌏 A coffee ecosystem

To match their machine and app, they also have a marketplace. They have tons of coffee capsules curated from the best coffee roasters and coffee shops globally! New capsules are added regularly — so you'll always find something new that suits your taste.

• They don't scrimp on the tech either. Every time they create a new update for your machine, you'll be able to get the latest update. (No need to buy a new machine for the latest features!)

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🚀 What's next?

They'll be doubling down on product development and diversification and global expansion.