Agritech

Trading their way to efficiency (and impact) through supply chain

November 8, 2022
PasarMIKRO

Here's PasarMIKRO! This Indonesian startup runs a marketplace to trade agricultural commodities. They're not just here to make the supply chain even more efficient — they're empowering the individuals who make it possible. Oh, and they've just raised a $2.5M seed!

  • They're set to hit over $300M in annualized gross transaction value and 10,000 users by the end of 2023.
  • They have over ten commodities on their platform, including eggs, corn, rice and coffee.


Investor check. Trihill Capital and Resolution Ventures co-led the round. Genting Ventures, 1982 Ventures and other investors also joined in!


👨🏼‍🌾 What it do, baby!

They have a mobile app that connects the entire agricultural

value chain to trade commodities in real-time. Plus, it helps them with their other daily activities and needs like bookkeeping and working capital.

  • These are farmers, suppliers and traders (like logistics providers and more).
  • The online marketplace allows easy, reliable and transparent cashless transactions.


🤔 So what?

By bringing the entire agricultural value chain online, there are way more benefits than just efficiency and sustainability!


Unlock access. Users like smallholder farmers can now have digital records of their own trades when they sell their produce.

  • Digital records allow users to use their data for services like easier inventory management, financial management and credit scoring — and later, access to financial services.
  • They can also tap into PasarMIKRO's trader network for logistics and fulfillment.


Get paid fast. Farmers get paid fast, and traders receive working capital sooner!


Earn more. While food prices have increased for people like you and I, smallholder farmers and micro traders don't benefit.

  • With a more transparent platform that gives them direct access to trading (and the ability to choose and set prices), they can now earn more!


💰 What's with the $$$?

They'll be growing their user base, expanding to new products and launching in new markets

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