Time to order lunch from Legit Group because this Indonesian multi-brand cloud kitchen startup just raised a $13.7M Series A!

• They're located in over 30 points around Greater Jakarta.
  
• Since their seed round in 2021, they've seen sales shoot up about 3x.
  

Investor check. Telkom Indonesia's VC arm, MDI Ventures led the round! Sinar Mas Digital Ventures (SMDV), East Ventures and Winter Capital also joined in.

• They last raised a $3M seed led by East Ventures in 2021.
  
• Bram Hendrata, Chairman of Legit Group is also the co-founder and CEO of Ismaya Group, another G&B group that raised an $18.1M round last year.
  

😋 What're you craving?

Delivery-first brands. Founded in 2021, they're all about serving affordable, high-quality food that arrives quickly and still tastes great after delivery.

• This way, ordering from these brands can become a habit and go-to for customers!
  
  

They have four brands: Pastaria (Italian pasta), Sei'Tan (Smoked beef and chicken), Sek Fan (Chinese rice bowls with toppings) and Ryujin (Japanese gyudon).

👨🏻‍🍳 Their recipe for success?

While some cloud kitchens have started opening physical locations, Legit Group is still 100% online with a pure cloud kitchen model.

• They're also focusing on implementing new-gen F&B tech that helps them maximize profit to develop their brands.
  
• These will support their push for healthy unit economics and efficiency and get a competitive edge in the market.
  

🚗 Out of the city!

The new $$$ is for expansion, especially outside the Greater Jakarta Area. Plus, they'll build tech to optimize their operations

• 95% of their current outlets are within Greater Jakarta.
  
  

Some of their brands don't operate out of their own locations. Now, they'll be moving these brands' operations to Legit Group-owned kitchen spaces.
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Acquisitions? While their focus is building up their own brands, they'll acquire other F&B brands when their infrastructure is ready!