Blockchain

$18M to let anyone invest and earn with crypto

October 14, 2022
Pillow

Meet Pillow! This Singapore-based startup that's here to be the all-in-one platform for anyone to earn, save, spend, and invest in crypto. Oh, and they just raised an $18M Series A!

  • Founded last year, they have 75,000 users in over 60 countries, mainly Nigeria, India, Vietnam, Ghana, the Philippines, Brazil and Sri Lanka.
  • This year, their user base has grown 300%, and their assets under management have grown 5x.
  • They're focused on emerging markets like SEA and Africa.

Investor check. Accel and Quona Capital co-led the round. Elevation Capital and Jump Capital also joined in.

  • Accel also invested in Pluang, an Indonesian investment app that offers multiple assets, from crypto and US stocks to gold and mutual funds.

😰 What's the problem?

Investing in and buying crypto is way too complex. To start, you'll need to learn a lot — gas fees, what platforms to use, how to transfer to a wallet, and so much more. Most just give up!

💪🏼 But Pillow makes it easy

Just buy crypto in-app, or deposit crypto from your crypto wallets or another platform. Start with as little as $5!

  • They support seven digital assets: Bitcoin, Ethereum, Solana, Polygon, Axie Infinity and stablecoins USDC and USDT.
  • With Pillow's growing amount of local partners, you can buy crypto (and withdraw) in your local fiat currency.

Invest and earn. Invest the crypto of your choice in-app! Then, you can leave the rest to Pillow. Just sit back and watch your $$$ grow!

  • Pillow generates returns for users by investing funds into the best DeFi protocols found by their R&D teams.
  • Get daily deposits of your earnings and withdraw anytime!

🚀 Next up

The new $$$ is to help Pillow expand across SEA and Africa, including some hot new plans:

  • Kicking off new local partnerships with local partners to buy and withdraw crypto in local currencies.
  • Growing to over 20 assets in the next few months.

A not-so-hot plan? Adding transaction fees as they introduce new products like swaps and tokenized real-world assets.

  • They currently make money from returns made on top of the 5% to 10.42% returns made accessible to users.

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